AN UNFORGETTABLE FINALE FOR UEFA CHAMPIONS LEAGUE

ABOUT THE PROJECT

In 2018, Heineken presented The Grand Finale, the transmission event for the finale of the UEFA Champions League. For the first time, the brand brought the Philharmonic Orchestra live, with 32 musicians putting the game to music in a moving manner for over 1,500 sports fans. Held at the Bienal Building, at Ibirapuera Park in São Paulo, this experience surpassed the innovation limits, becoming unforgettable. The success was so huge that Sherpa 42, the agency responsible for activation, counted on Cabeça Amarela Filmes to create a unique video case that would express all the greatness and historical importance of the action. The result you can see now:

WHAT WE DID

  • Script
  • Production Design
  • Illustrations
  • Motion Design
  • Finalization
  • Client
    • Heineken

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